Astrological sign?
Capricorn

Lucky number?
8 (like the Ron Dorff double eyelets!)

Favorite color?
Dark navy

Morning, Noon, or Night?
Night – Total calm when everybody else sleeps.

Breakfast, Lunch, or Dinner?
Dinner. Good food, fine wines and great friends.

Football, Baseball, or Basketball?
Tennis. Never been into team sports!

Green Tea, Black Tea, or Herbal Tea?
Espresso

Sugar, Splenda, or Stevia?
Brown sugar

Red, White, or Rosé?
All of the above

Spicy, Salty, or Sweet?
It can never be too spicy.

Sandwich, Soup, or Salad?
Salad. (Love a spicy Thai salad)

Cashmere, Silk, or Linen?
Pure sports cashmere

Black, White, or Color?
Black and white

Is your closet messy or neat?
Messy most of the time.

What’s your favorite room in your home?
The drawing-room in front of the open fire.

What do you collect?
Fashion photographs by Baron George Hoyningen-Huene.

Dream dinner guest?
Fellow countryman Greta Garbo.

Sunday ritual?
Riding my bike in the Normandy countryside together with my Irish setter Lulu.

Favorite flower?
White tulips

Favorite scent?
Discipline Sport Eau de Cologne by Ron Dorff. The fresh scent of a clear mountain river running through a pine forest in Fjällen, the mountainous region in the north of Sweden.

Cheat meal?
I never cheat.

Favorite place to escape to when you need a moment of respite?
My mother’s house on the beach in the south of Sweden.

Talent you’d like to have?
Being a writer

Quality you want to be remembered by?
My dry humor

Best thing about where you are from?
The untouched nature of the north.

What does Considered Luxury mean to you?
Offering exclusive, timeless and durable products that last not a season but years, why not a lifetime.

What was the inspiration behind starting your brand?
To propose premium pieces with an athletic touch that would perform perfectly whether worn at home, at work or at the gym.

Give three words that describe your brand?
Durable, timeless, functional.