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The Female Lead

At The Conservatory, we're proud to partner with female-led companies that are at the beginning of their ascents. Meet the Wellbeing founders and brands who find deep beauty in consciousness, connection, and cool.

Crown Affair

Founder Dianna Cohen created Crown Affair to foster a new way to connect people with products they wanted, guidance they are seeking, and offer a community to help them redefine their relationship with their hair. Crown Affair specializes in affordable and thoughtful care products with a tight edit that any person can easily utilize to care for their hair everyday. It also recently launched a mentorship program, Seedling, to help women with networking and growth in their professional careers.

Hair Rituals. Based in New York City. Female founder. Launched in 2020.

Henry Rose

The term fragrance is often used as a catch-all for thousands of under-regulated ingredients. But Michelle Pfeiffer, founder of Henry Rose, worked with the most stringent, high-quality labs, mixing and matching a very short list of safe ingredients to create a safer, beautiful, high-quality perfume. Five distinct-feeling scents were created, each meant to evoke a personal memory, person, place or feeling. Real intrigue—the best kind of romance—comes when you have nothing to hide.

Clean Perfume. Based in Los Angeles. Female founder. Launched in 2019.


New York based editorial hair stylist Romina Manenti founded May11 to give everyone access to strong, healthy hair with a singular high-performing oil. Her patented formula is built with organic Jamaican black castor oil, as well as sweet almond, avocado and hemp oils, to nourish and add luster to hair without weighing it down. The best part? It’s completely clean, scented with bergamot and sandalwood, and designed to be used by absolutely every hair type and texture, from short and curly to long and straight and everything in between.

Multifunctional Hair Oil. Based in New York City. Female founder. Launched in 2017.

Hellen Bath Brews

A seismic shift in her life led founder Hellen Yuan to rediscover the powerful healing properties of the bath, which she describes as helping to brew her back to life. She has created a new consciously-crafted line of salt-based baths – each one tied to an element, an intention and a chakra – using salts, essential oils, crystals, and flowers. The baths each have intuitive names, like Emerge from the Fog and Feet on the Ground, that make it easy to choose a potion to match your mood.

Modern Healing Baths. Based in Los Angeles. Female founder. Launched in 2018.


Divya Viswanathan grew up sipping turmeric lattes and using powdered herbs at home; Amy Engel came to incorporate Ayurvedic principles to offset the stress of modern life. Together, the two friends founded Taza, a holistic line created to foster inner and outer beauty and tranquility through the centuries-old practice of Ayurveda. A face oil, body oil, and digestive supplement make up its debut collection, which is already gaining buzz among Vogue editors and wellness acolytes.

Ayurvedic Beauty. Based in New York. Female founders. Launched in 2019.

Veronique Gabai

Olfactive objects and fragrances to last a lifetime. Beauty legend Veronique Gabai debuted her namesake brand to celebrate and connect to the natural beauty and rich history of the Côte d’Azur. Her expression of the area comes in the form of must-have beauty items like the Goldie Highlighter and Sunshine Face Oil, as well as a line of ethically-sourced fine fragrances. Each scent comes in full-size refillable bottles or slim gold travel vials (also refillable) and are built around a single flower or a mood from the South of France.

Fragrance inspired by the Côte d’Azur. Based in New York. Female Founder. Launched in 2019.

Kaleidoscope Labs

Supplements can be confusing, Kaleidoscope Labs is not. The five formulas on offer from this new wellness brand created by Ana Rosenstein are neatly named for their desired outcome: Wake, Sleep, Glow, Soothe, and Boost. Each jar contains full-spectrum organic CBD capsules with actives like gingko, melatonin, and collagen for daily feel-good formulas.

CBD-Powered Supplements. Based in New York. Female Founder. Launched in 2019.

Vintner’s Daughter

There are face oils powered by nourishing plants, and then there is Vintner’s Daughter. The most talked about beauty brand of the last decade was launched by April Gargiulo in 2014. April sought to create a singular product that could replace several steps in a skin care routine, using plants to deliver an ideal ratio of phytonutrients for radiance, clarity and brightness. Both Active Botanical Serum, and Active Treatment Essence are the result of work with conscious growers from around the world and careful extraction of whole plant botanicals. A few drops of one, a few drops of the other, and a powerful skincare ritual is born.

Whole Plant Skincare. Based in California. Female founder. Launched in 2014.


Epara means “to cocoon oneself” in the Nigerian dialect of Ebira. It is a collection of handcrafted skincare products tailored to the underserved needs of women of color. Founder and CEO Ozohu Adoh’s quest to discover luxury skincare that caters to the unique issues affecting women of color—dryness and discoloration caused by the sun, free radicals and air pollution—led to a bespoke beauty brand created especially to nourish and protect.

Clean, organic skincare. Made in the UK. Female founder. Launched in 2017.


A go-to solution for those who want vegan and cruelty-free skincare that supports skin health and balance with powerful botanicals and bio-engineered actives. Founders Arabella Preston and Charlotte Semler have made clever pairings, like the rosehip and retinoid in their regenerative Intense Night Oil and broccoli seed and peptides in the Super Seed Serum, to feed the skin just what it needs to heal and glow.

Vegan and cruelty-free skincare. Based in London. Female founder. Launched in 2015.

Maison d’Etto

A forward-thinking statement on gender-neutral scent for the 21st century. Founder Brianna Lipvosky has developed five distinct artisanal fragrances, each one of which is named for an unforgettable horse and inspired by moments in equestrian life and nature that have made a lasting impression. Every detail has been thought out, from the 2000 shades of green considered for the packaging to the shape of the bottle cap, which comes from the inside of a toy teacup belonging to the founder’s daughter.

Artisanal fragrance. Based in New York. Female founder. Launched in 2019.


Designer and entrepreneur Almira Armstrong offers an olfactory escape through scent: Each of Lumira’s hand-crafted candles uses fine fragrance oils and soy wax to capture the essence of a place, from Arabian Oud, a resinous, smoky rose that captures the Middle East, to Balinese Ylang Ylang, an ode to an aphrodisiac flower used on Balinese brides,  and Cuban Tobacco, which captures the glamour of Old Havana by balancing cardamom, clove, tangerine with rich mahogany and patchouli.

Niche fragrances for home and self. Based in Australia. Female founder. Launched in 2013.