Bastide's newest scent is a sunny, sophisticated fragrance that taps into our collective need for a giant sigh.
Is it any surprise that in this time of great stress and anxiety, perfumers are turning to lavender?
“Like a sunset, it envelops you with a golden energy for the evening.”
While the flowering plant has been universally looked to for its calming properties and found in dresser drawers the world over, it has a rich and varied history as a talisman and protector—French glovemakers claimed it warded off cholera in the 16th century—and a longtime link as a seductress, with Cleopatra supposedly using it to seduce Marc Anthony and Julius Caesar.
Bastide’s Shirin von Wulffen and Frederic Fekkai took a fresh look at the tiny purple flower for Bastide’s latest scent, Lavande in Love, which is exclusively available at The Conservatory. “We usually put bouquets of lavender around the house and traditionally in Provence you make “fuseaux de Lavande” by braiding the lavender with ribbon to place in laundry closets to keep them smelling fresh,” says von Wulffen.
But the initial inspiration has given way to a sexier expression of the flower, one that reminds von Wulffen of what it’s like to be among the lavender that grows in Bastide’s birthplace and Frederic’s hometown of Aix en Provence. “There is a magical energy of the flowers swaying in the breeze under a hot sun and the bees and butterflies working their way through the field,” she says. “The feeling of being in the midst of this energy reminds me of the intense feeling when you are madly in love.”
It’s true the lavender in Lavande in Love is wholly unlike the one found in sachets and soaps. It does not present itself right away either – at first, it is wrapped with a balmy brightness that cools to reveal a subtly spicy lavender warmed with sultry woods. It is the fragrance equivalent of a frolic, the ideal spray for the end of summer. “Like a sunset,” von Wulffen says, “it envelops you with a golden energy for the evening.”