Tina Lutz

Our Curriculum Vitae Q&A with the creative director, innovator, and philanthropist behind luxury handbag label Lutz Morris.

Astrological sign? 
Gemini.

Lucky number? 
21.

Favorite color? 
Navy.

Morning, Noon, or Night? 
Night.

Breakfast, Lunch, or Dinner? 
Dinner.

Football, Baseball, or Basketball? 
Soccer 😉

Green Tea, Black Tea, or Herbal Tea? 
Green Tea.

Sugar, Splenda, or Stevia? 
Honey!

Red, White, or Rosé?
White and Rosé.

Spicy, Salty, or Sweet? 
Salty.

Sandwich, Soup, or Salad? 
Soup.

Cashmere, Silk, or Linen? 
Cashmere of course 😉

Black, white or color? 
Black and white.

Is your closet messy or neat? 
Neat.

What’s your favorite room in your home?
Living room.

What do you collect? 
Nothing.

Dream dinner guest? 
My husband.

Sunday ritual? 
Yoga and waffles.

Favorite flower? 
Craspedia.

Favorite scent? 
Blown-out candle.

Cheat meal?  
Nuts.

Favorite place to escape to when you need a moment of respite?  
Viva Mayr.

Talent you’d like to have? 
Singing.

Quality you want to be remembered by? 
Kindness.

Best thing about where you are from.  
Maultaschen, a traditional German dumpling.

It’s hard not to be reminiscent of the past, and be distracted by the future. How do you strive to live in the moment?
Enjoying each day as if it is the last.

What does Considered Luxury mean to you?  
To buy less and to buy better. To know how and where things have been made.

What was the inspiration behind starting your brand?  
I wanted to create a brand that has heart and soul, that is sourced locally, while supporting local artisans and giving back.

Give three words that describe your brand.
Artisanship, responsible production, altruism. Sorry that is four words 😉

Who is a woman in your life you are inspired by and why?
Jane Birkin. I had admired her style, music and activism since I was a teenager. And then I had the fortune to meet and collaborate with her. She is even more amazing in person and I am so thankful to still be in touch with her.

Favorite female singer to listen to when you need some motivation?
Grace Jones.

What are three words to describe your most fabulous female friend?
Kind, generous, reliable and adventurous. Sorry four words again! 😉

What are three things all women need in their life?
Love, health and great company.

What does giving back mean to you and your brand?
I want to not only make better things but also make things better. To me, that means producing responsibly, supporting artisans, and giving back to a meaningful cause.

What’s one thing you’ve learned in the last year?
That my life is full of love, health and amazing people, the sum of all makes me feel very happy and blessed.