Alice Smith and Calum Blythe

Our Curriculum Vitae Q&A with the founders of OOTO London. Purveyors of the finest and most important luxury vintage clothing in the world.

Astrological sign?
Alice: Cancer

Calum: Scorpio

Lucky number?
A: 8

C: 7

Favorite color?
A: Green

C: Black

Morning, Noon, or Night?
A: Night

C: Morning

Breakfast, Lunch, or Dinner?
A: Breakfast or brunch

C: Lunch

Football, Baseball, or Basketball?
A: None, I hate sports, sorry!

C: Football

Green Tea, Black Tea, or Herbal Tea?
A: Coffee or English breakfast tea

C: Herbal Tea

Sugar, Splenda, or Stevia?
A: Sugar

C: Sugar

Red, White, or Rosé?
A: Red

C: Don’t drink alcohol

Spicy, Salty, or Sweet?
A: Salty

C: Salty

Sandwich, Soup, or Salad?
A: Salad

C: Sandwich

Cashmere, Silk, or Linen?
A: Cashmere

C: Linen

Black, White, or Color?
A: Black with flashes of colour

C: Navy blue

Is your closet messy or neat?
A: Neat

C: Very neat

What’s your favorite room in your home?
A: Bedroom

C: Kitchen

What do you collect?
A: Coats and jackets

C: Dogs

Dream dinner guest?
A: Elton John

C: Tom Ford

Sunday ritual?
A: Coffee in bed and snuggles with my two Persian cats (Nigel and Ronald)

C: Long walk

Favorite flower?
A: Hydrangea

C: White lily

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Favorite scent?
A: Maison Francis Kurkdjian – Pluriel

C: Amouage Memoir

Cheat meal?
A: Sausage roll

C: Margherita Pizza

Favorite place to escape to when you need a moment of respite?
A: London Field Lido

C: Garden

Talent you’d like to have?
A: Piano

C: Able to dance

Quality you want to be remembered by?
A: “She knew how to have a good time.”

C: Being generous in spirit.

Best thing about where you are from?
A: Northern Accent

C: It’s history

What does Considered Luxury mean to you?
A: Buy less, choose well, make it last.

C: Thoughtful and thorough research and attention to detail.

What was the inspiration behind starting your brand?
A: To create the worlds leading purveyor of high vintage clothing.

C: To establish the world’s leading purveyor of luxury vintage clothing.

Give three words that describe your brand?
A: Iconic, Sustainable, Luxury.

C: Unique, Curated, Iconic.