Jasmi Bonnén

Curriculum Vitae Q&A with the founder of Nuori. An all natural skincare brand that is at the forefront of bio-active ingredient innovation.

Astrological sign?

Lucky number?
13 – My firstborn and I both have birthdays on the 13th.

Favorite color?

Morning, Noon, or Night?

Breakfast, Lunch, or Dinner?

Football, Baseball, or Basketball?
Nothing that involves a ball.

Green Tea, Black Tea, or Herbal Tea?
Black tea

Sugar, Splenda, or Stevia?
Just milk

Red, White, or Rosé?

Spicy, Salty, or Sweet?

Sandwich, Soup, or Salad?

Cashmere, Silk, or Linen?

Black, white or color?

Is your closet messy or neat?

What’s your favorite room in your home?
Laundry room. It even has a view!

What do you collect?

Dream dinner guest?
Andy Warhol

Sunday ritual?
Make a pot of Earl Grey. Eat warm buns and jam made by my husband. Read the Sunday paper in my bathtub while wearing a face mask.

Favorite flower?
The white hydrangea in my garden.

Favorite scent?
Freshly shaved Nordic oak wood.

Cheat meal?
I don’t cheat. I eat.

Favorite place to escape to when you need a moment of respite?
A walk in the moods or by the water always does it for me. Must be my Finnish roots.

Talent you’d like to have?
I would kill for a sense of rhythm.

Quality you want to be remembered by?
Contagious positivity.

Best thing about where you are from?
Free education and healthcare for everyone.

What does Considered Luxury mean to you?
Slowing down our consumerism and consciously choosing to spend a little more on things that are better for the planet, better for our health, or just made to last longer. This is the ultimate form of luxury.

What was the inspiration behind starting your brand?
Being tired of having to choose between visible results or natural, clean products. Understanding that by freshly-blending our formulas, we could achieve much higher efficacy without having to compromise the purity of our products.

Give three words that describe your brand?
Results, All-Natural, Fresh.