Jonas Bergholm

Our Curriculum Vitae Q&A with the founder of Amoln. Each candle is soulfully concocted and handcrafted to emulate clouds, creating their heavenly silhouettes and shadows when lit.

Astrological sign?

Lucky number?

Favorite color?
Amoln Blue, of course!

Morning, Noon, or Night?
I am a night person. I enjoy the calmness after sunset.

Breakfast, Lunch, or Dinner?
A homemade dinner with family and friends.

Football, Baseball, or Basketball?

Green Tea, Black Tea, or Herbal Tea?
Green Tea

Sugar, Splenda, or Stevia?

Red, White, or Rosé?

Spicy, Salty, or Sweet?

Sandwich, Soup, or Salad?

Cashmere, Silk, or Linen?

Black, White, or Color?
It is a mixture.

Is your closet messy or neat?

What’s your favorite room in your home?
I do love my bedroom. Very peaceful.

What do you collect?
Everything related to memories.

Dream dinner guest?
My wife

Sunday ritual?
Eat out

Favorite flower?

Favorite scent?
Now, it is the Amoln scent Museet.

Cheat meal?

Favorite place to escape to when you need a moment of respite?
My bedroom.

Talent you’d like to have?
Music, I wish I spend more time with my guitar.

Quality you want to be remembered by?

Best thing about where you are from?
I like that Malmö is a thriving and multicultural city. There is a lot of inspiration from culture, and a great food scene.

It’s hard not to be reminiscent of the past and be distracted by the future. How do you strive to live in the moment?
Disconnecting from work and spending time with my loved one.

What does Considered Luxury mean to you?

For me, considered luxury is quality and craftsmanship. It is about working with people who share the same values, such as ethics and equal rights. But it is also about spending, both time and financial resources, on things that make you happy.

What was the inspiration behind starting your brand?
The inspiration was our deep passion for fragrance and design. To be able to combine these two elements and add an additional layer of narrative to tell our story.

Give three words that describe your brand?
Quality, Creative, Timeless.