Emily P. Wheeler

Our Curriculum Vitae Q&A with the founder of her namesake fine jewelry line.

Astrological sign?

Lucky number?

Favorite color?

Morning, Noon, or Night?

Breakfast, Lunch, or Dinner?

Football, Baseball, or Basketball?
None of the above

Green Tea, Black Tea, or Herbal Tea?

Sugar, Splenda, or Stevia?

Red, White, or Rosé?

Spicy, Salty, or Sweet?

Sandwich, Soup, or Salad?

Cashmere, Silk, or Linen?

Black, white or color?
Color, duh.

Is your closet messy or neat?
Very neat.

What’s your favorite room in your home?
My bed.

What do you collect?
Vintage jewelry, my own jewelry, handbags, vintage clothes, gemstones, and rescue dogs.

Dream dinner guest?
My grandfather. He died before I realized how many questions I have for him.

Sunday ritual?
My husband makes me coffee and delivers it to me in bed every morning so it starts there. Then we walk to our farmers market which is the best one in Los Angeles. Then we might go mountain biking somewhere north of LA or take the dogs on a hike. Mostly we like to have “GTL” days on Sundays (Gym, Tan, Laundry – Jersey Shore reference.) In the afternoon, I often do sketch and design work. I love working on Sundays because no one is around to distract me.

Discover + Shop Emily P. Wheeler

Favorite flower?
Lady Slipper. I used to hunt for them with my mom in the woods surrounding the house I grew up in in Massachusetts.

Favorite scent?
Eucalyptus – I find it completely intoxicating.

Cheat meal?
A sandwich from Bay Cities Deli in Santa Monica.

Favorite place to escape to when you need a moment of respite?
Nature, always.

Talent you’d like to have?
I wish I could fly. I dream about it constantly. I also think it would be fun to be a badass dancer.

Quality you want to be remembered by?

Best thing about where you are from?
I am from outside Boston. The best quality of Bostonians is loyalty. No matter where you go or how long you live elsewhere, you will always be a Red Sox fan.

What does Considered Luxury mean to you?
It means taking a pause before purchasing luxury items and taking into consideration that item’s societal and environmental footprint.

What was the inspiration behind starting your brand?
I have been designing and making jewelry since I was a little girl. It always seemed an obvious choice for me. I started by making silk-knotted beaded necklaces by hand and selling them to friends and grew my business organically over time, without funding. I started about ten years ago.

Give three words that describe your brand?
Vibrant. Responsible. Aspirational.