What was the inspiration behind starting your brand?
In a world where we are more and more informed and aware of what’s really going on around us, where we feel more in control because of all the digital tools, I feel that we need more and more poetry, art and to keep some room for dreams. Scents, songs, photography and movies are for me the best tools to make us dream again, imagine again, to be inspired instead of being informed.

Give three words that describe your brand.

Art, dreams, perfumery

Astrological sign?
Leo

Love Language?

Quality time

Motto?
“Together is better”

Morning, Noon, or Night?
Night

Coffee, Tea, or Juice?
Coffee

Wine, Beer, or Tequila?
Beer

Spicy, Salty, or Sweet?
Sweet

Bar, Dance Floor, or Couch?
Couch

Cashmere, Silk, or Linen?
Cashmere

Black, white or color?
Colour

Carry-on or Check Luggage?
Check luggage for camera gear

What’s your favorite room in your home?
Living room where all of my family can be together

What do you collect?
Scents, songs, photography, good memories and good moments

Sunday ritual?
Morning coffee and playing basketball with my son. An afternoon movie and walk with my daughter

Favorite flower?
Lily

Favorite scent?
Impossible to answer, it’s my work and every scent is linked to a special place or moment in my life

Favorite place to escape to when you need a moment of respite?
Watching a film in a movie theater

Quality you want to be remembered by?
Loving

Best thing about where you are from?
Openness. Since I am from Paris and Beirut I the chance to be in-between cultures.

It’s hard not to be reminiscent of the past, and be distracted by the future. How do you strive to live in the moment?
Maybe the best way to put the past and future on hold is to play together… music, sports and art.

What does Considered Luxury mean to you?
Something that is profoundly emotional.