Getting to Know…The Grey Men’s Skincare
On creating a brand that defies stereotypes.
The seeds for the Grey were planted when founder Gregor Jaspers realized that all of the men’s skincare brands out there were speaking to an outdated idea of what a gentleman wants. “At that time men’s skincare was all about grooming and packaging looked like whiskey and rum brands,” he says. “I wanted to break down those classic boundaries and create a proper skincare brand for men who take their skin seriously, with well-formulated products that can compete with all those amazing female-oriented products out there, but speaking the language men understand, addressing men’s issues and unique problems.”
Realizing that he was a feeling bit left out in the skincare world, he developed a multifunctional range that speaks to active, modern men. The goal is for everything to be straightforward and convenient with thoughtful formulas that were developed to make sure they don’t cling to facial hair. Our favorites include Self Tanning Serum, which gives a gradual glow to the face while it reduces lines and the 3 in 1 Face Cream that acts as day, night and eye moisturizer.
What was the inspiration behind starting your brand?
Looking at my washbag during a work trip in Milan I realized it was packed with all kinds of different skincare products tailored for women. It made me curious why there was no proper men’s driven skincare brand addressing my personal skincare needs, using a tone of voice tailored for men all presented in an aesthetic way.
Give three words that describe your brand?
Modern, self-aware, confidence
Astrological sign?
Leo
Love Language?
Dutch
Motto?
It is not about the destination it is about the journey
Morning, Noon, or Night?
Morning
Coffee, Tea, or Juice?
Coffee
Wine, Beer, or Tequila?
Champagne
Spicy, Salty, or Sweet?
Never spicy enough
Bar, Dance Floor, or Couch?
A great bar with friends
Cashmere, Silk, or Linen?
Always cashmere
Black, white or color?
Black
Silver or Gold Jewelry?
Gold
Carry-on or Check Luggage?
Check in. My skincare routine does not fit in hand luggage.
What’s your favorite room in your home?
Kitchen
What do you collect?
Cooking books
Dream dinner guest?
Tom Ford
Sunday ritual?
Cappuccino in bed with a fresh magazine
Favorite flower?
Peony
Favorite scent?
My own soon to be launched perfume
Favorite place to escape to when you need a moment of respite?
Hotel Amour in Paris
Quality you want to be remembered by?
I hope to be remembered as a loving partner and great friend.
Best thing about where you are from?
I am from Rotterdam which is an ever evolving city with many cultures it is this amazing blend of cultures that give Rotterdam it own unique and vibrant atmosphere
It’s hard not to be reminiscent of the past, and be distracted by the future. How do you strive to live in the moment?
I have never been a person who reminisces over the past that much. I am, however, a person that can over-think the future ahead. I learned to celebrate and digest today’s wins and losses as this keeps me in the moment.
What does Considered Luxury mean to you?
For me, Considered Luxury is surrounding yourself with products that add to your personal wellbeing. It is an internal experience rather than an external exposure.
