Nellie Partow

Our Curriculum Vitae Q&A with the creative director of Partow. Nellie Partow established an aesthetic rooted in minimalism, unstudied luxury, and a tension between modern femininity and masculinity.

Astrological sign?

Lucky number?

Favorite color?
Hues of Blues

Morning, Noon, or Night?

Uptown, Midtown, or Downtown?

Met, MOMA, or Movies?
Love all but if I had to choose one, The Met.

Football, Baseball, or Basketball?

Green Tea, Black Tea, or Herbal Tea?
Black tea

Sugar, Splenda, or Stevia?

Red, White, or Rosé?

Spicy, Salty, or Sweet?

Sandwich, Soup, or Salad?
Love all 3.

Black, white or color?
All of the above, why limit yourself to one.

Is your closet messy or neat?

What’s your favorite room in your home?
Kitchen… I love being around my family and cooking together.

What do you collect?
Rare vintage furniture is always something I look for and love to collect.

Dream dinner guest?
Muhammad Ali

Sunday ritual?
Great coffee and walk around the city with my family and dog.

Favorite flower?

Favorite scent?
Carnal Flower by Frederic Malle.

Cheat meal?
Haagen Dazs coffee ice cream.

Favorite place to escape to when you need a moment of respite?
The beach.

Talent you’d like to have?
Be better at surfing.

Quality you want to be remembered by?

Best thing about New York?
The energy of the city is magnetic.

It’s hard not to be reminiscent of the past, and distracted by the future. How do you strive to live in the moment?
I try and take things one day at a time, and stay focused in the present by paying attention to my thoughts.

What was the inspiration behind starting your brand?
It was a strong dream of mine from a very young age.

Give three words that describe your brand?
Integrity, Strength, Individuality.